When it

comes to health,

there are no quick fixes

Our pure natural origin.

For your pure living.

What you put in is all that counts

Food supplements based on clean and natural ingredients

Helena Christensen X Puori

“I partnered with Puori because of their mission to create products that have a high level of consumer safety and transparency. As a healthy and physically active person who puts a lot of importance into the health supplements I take I understand first hand how complex it is to navigate through trends and media.

The Puori Transparency Project ensures that every single batch is actually clean and superior which gives me the assurance I need about their products and I’m excited to support their journey. A journey split between creating a great product and pushing an entire industry towards cleaner products based on data”.

The Puori Transparency Project ensures that every single batch is actually clean and superior



– Helena Christensen

Model, photographer, entrepreneur, environmental activist, health enthusiast and Puori ambassador

In November Puori is celebrating ten years in business and of setting new standards for product testing and label transparency. In 2009, Oliver Amdrup and Julius Heslet founded the company Pure Pharma with the ambition of creating the cleanest fish oil on the market.

That resulted in Puori O3 fish oil, the first product we ever made. Since then, our name has changed to Puori – a contraction of Pure Origin. But what hasn’t changed is our ambition to create a transparent, honest and quality-conscious food supplement brand.

– and we’ve only just begun!



how to 


our name?

How we know our products are clean?

Puori Meets Jackie Bowen,

Co-Founder of the

Clean Label Project®

The CLP’s philosophies and goals aligned with Puori’s so perfectly that we caught up with co-founder Jackie Bowen to learn more about her and her mission.

In a world full of questionable supplements, Puori holds itself to the highest of standards.

Where it all


Each serving contains 2000mg omega-3 and each batch is third party tested by IFOS for freshness and purity.

Ultra pure fish oil



Good for:

Heart health


Brain health


We want to share our knowledge on the key ingredients to a healthy life, getting all the nutrients you need, and help you maintain the balance between food, exercise, restoration and self-care. Sign up to our newsletter and we will do our best to keep you well informed

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